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CADS AMDP team presents their scholarly work at this year’s ITAA Annual Conference

International Textile and Apparel Association (ITAA) is one of the most prestigious international professional organization in the textiles and apparel field to promote the discovery, dissemination, and application of knowledge. Twenty eight scholarly activities including research, teaching, and concept paper as well as creative design scholarship were submitted by AMDP faculty and students, peer-reviewed, and accepted. The work will be showcased at this year’s ITAA annual conference in Denver, CO during Oct. 26-29, represent Auburn University’s CADS Department, and share their stellar work to international audiences.

The following list includes all scholarly work that will be showcased at the ITAA annual conference in various formats. Go team!

2022 Creative Scholarship Exhibition (6 design exhibition)

Professional Level:

  • Consonance of 3D printed fiber network, Young-A Lee, & Yu Li, Auburn University, USA
  • Tulipa ‘Rococo’, Dawn Michaelson, Auburn University, USA

Graduate Level:
  • Brain power, Yu Li, & Young-A Lee, Auburn University, USA

Undergraduate Level:
  • New Americana, Will Humphreys & Karla Teel (Mentor), Auburn University, USA
  • Seasons of Life, Grace Brown & Karla Teel (Mentor), Auburn University, USA
  • Eye-Spot a Lucky Moth, Gracie Speer, Baylor University, USA & Dawn Michaelson, Auburn University, USA

2022 Research/Teaching/Concept Paper Presentation (22 presentation)
  • COVID-stress induced self-regulatory sustainable apparel consumption in the U.S., Swagata Chakraborty, University of North Texas, USA & Amrut Sadachar, Auburn University, USA
  • Consumers’ engagement with brands’ BLM social media campaigns: The impact of brand commitment and issue involvement, Ebony Robinson & Wi-Suk Kwon, Auburn University, USA
  • Do you trust my recommendations? Impact of recommendation agents' filtering method and presentation style on consumers' trust and decision-making, Ebenezer Harrison & Wi-Suk Kwon, Auburn University, USA
  • Does how and who matter in encouraging sustainable behavior?: Focused on the effect of influencer type and content modality. Claire Whang, California State Polytechnic University Pomona, USA, Do Yuon Kim, Auburn University, USA, & Jennifer Huh, University of Minnesota, USA
  • Drapability of 3D printed auxetic structure textiles for wearable products, Shahbaj Kabir, Yu Li, Mir Salahuddin, & Young-A Lee, Auburn University, USA
  • Enhancement of self-evaluation through VR fashion shopping. Ju Yeun Jang, The Hong Kong Polytechnic University, Hong Kong & Do Yuon Kim, Auburn University, USA
  • Exploratory analysis of sustainability practices in outdoor apparel brands: Cases of fjӓllrӓven and haglӧfs, Yu Li, Boowon Kim, & Young-A Lee, Auburn University, USA
  • Exploring joint methods of 3D printed fabrics used for wearable products, Yu Li & Young-A Lee, Auburn University, USA
  • God's light bringing self-transcendence amid COVID-19: The mediating role of religious values in the relationship between COVID-stress and the attitude toward slow fashion, Swagata Chakraborty, University of North Texas, USA & Amrut Sadachar, Auburn University, USA.
  • Individualization strategies of location-based mobile message: An application of elaboration likelihood model, Jinhee Han & Wi-Suk Kwon, Auburn University, USA
  • Investigating consumers’ intent to shop at Metaverse: A proposed agenda, Md Arafat Hossain & Amrut Sadachar, Auburn University, USA
  • How do augmented reality (AR) and virtual reality (VR) enhance product experiences during online shopping?: A mixed-method approach, Hyejune Park, Oklahoma State University, USA & Seeun Kim, Auburn University, USA
  • Is laundry ball a sustainable washing option? Examining the effect of laundry ball on microfiber shedding for clothing made of synthetic materials, Mir Salahuddin & Young-A Lee, Auburn University, USA
  • Making a difference: Motivating sustainable consumption behavior to be consistent with attitude, Do Yuon Kim, Auburn University, USA & Claire Whang, California State Polytechnic University Pomona, USA
  • Not everyone will experience the pandemic in the same way: The mediating role of COVID-stress in the relationship between the big 5 personality traits and shopping, Swagata Chakraborty, University of North Texas, USA & Amrut Sadachar, Auburn University, USA
  • Personality traits and consumption patterns amid COVID-19 pandemic, Swagata Chakraborty, University of North Texas, USA & Amrut Sadachar, Auburn University, USA
  • Social comparisons and compensatory consumption: The art of buying a superior self, Kristi Reid-Partin & Veena Chattaraman, Auburn University, USA
  • The effects of augmented reality modality and user-product interaction design on consumers’ product evaluation: A cognitive-experiential self-theory perspective, Jihyun Sung & Wi-Suk Kwon, USA
  • The effects of woke-washing on consumers’ brand intentions: The moderating roles of consumer’s BLM attitudes and implicit theories, Ebony Robinson & Veena Chattaraman, Auburn University, USA
  • The influence of sustainable packaging criteria on consumers' environmental behavior, Sonia Bakhshian, Xuan He, Yu Li, & Young-A Lee, Auburn University, USA
  • Trust and distrust in conversational AI agents: The effects of agent interaction style and user information need, Ebenezer Harrison & Wi-Suk Kwon, Auburn University, USA
  • Why does a fashion influencer advertise dog food? Effects of expertise-product fit on consumer trust and purchase intention, Kristi Reid-Partin & Wi-Suk Kwon, Auburn University, USA