We curate, create and execute engaging communications and marketing content that advances Auburn’s strategic goals through the university’s flagship social media accounts. We aim to:

Strategically craft and share content across all digital channels that aligns with our strategic pillars and themes
Curate, create and execute engaging communications and marketing content that advances Auburn’s strategic goals through the university’s flagship social media accounts. This content is led by University Marketing and Strategic Communications in collaboration with our campus partners.
  • Improving Health and Health Care
  • Advancing Intelligent Solutions
  • Creating a More Secure World
  • Building Resilient Communities

Tactic: Craft and deliver compelling content that narrates the Auburn story with
captivating visuals and engaging narratives, spotlighting the unique academic
experiences Auburn offers.

Tactic: Leverage visually compelling content to showcase our current research
initiatives and their broader impact on both the university and the wider
community.

Tactic: Showcase the wealth of resources and unique opportunities available to
students, ultimately attracting prospective students and fostering a strong sense
of community among current students and alumni.

Tactic: Implement a systematic approach to monitor, benchmark, and analyze audience preferences, behaviors, and feedback to ensure the effective tailoring of content to meet their evolving needs and preferences.
Best Practices

  • Be consistent. Using the Auburn University brand guidelines, and only use approved logos, official colors and fonts. Certain social channels have very limited font options, so we can provide you with acceptable substitute fonts from the channel's available options.

  • Know and research your audiences. Demographics/psychographics are key to understanding the content that will resonate (or not).

  • Build a presence. Use the social media platforms that reach your audience — you may not need to have a presence on every platform.

  • Use one handle. One universal handle across platforms will establish credibility and familiarity.

  • Optimize your bio. Include your auburn.edu website and accurate "about" information. Use the word "official."

  • Have a content strategy and calendar. Being strategic with posts is more important than being clever.

  • Optimize graphics, photos and videos. Each platform has different requirements for size and resolution. Remain in accessibility compliance in these areas, including fonts in graphics, alt text, captions and hashtags.

  • Use appropriate hashtags and Auburn voice. Write your posts for your specific audience to read.

  • Pay attention to your audience. Use social listening and pay attention to your audience's feedback. Allow your audience to police themselves during any public discourse.

  • Check accounts daily. Delete and report spam and monitor the comment sections. Be aware of what is happening nationally and locally to avoid appearing insensitive or indifferent.

Collaborating with OCM social media accounts: 

  • Allow the main University social media accounts to post news stories first. We can coordinate with you to provide content calendar details.

  • Repost and share any official University news posted by the main Auburn accounts.

  • Tag @auburnu in your posts so our accounts will receive a notification and can interact with you.

  • Rewrite captions for your specific audience when reposting a news story from your college.

  • Follow other official university accounts and interact with them to foster the online Auburn community.