The AU WIRE is our content sharing and distribution hub. Posting content on AU WIRE allows it to be shared between colleges and campus units, on university media platforms like Auburn Stories and Auburn News, and on webpages via keywords.

How to Share Stories
Republish Stories

Republish stories available through AU Wire on your college or unit's site. The Office of Communications and Marketing allows all units access to content published through AU Wire and will assist with web support to enable content republishing. 

Contribute Stories

Contribute stories and content to AU Wire for other colleges or units to republish, including on university-level webpages and in newsletters. AU Wire is within Cascade CMS. There are three intended types of content to be shared through AU Wire: stories, announcements and news releases. 

Content contributors will need to be approved by a unit’s lead communicator and complete AU Wire training (link) prior to sharing content to AU Wire. 

AU Wire Training
AU Wire tutorials (link) provide a step-by-step overview for using AU Wire. Content producers and maintainers interested in learning more about this tool should consider registering for additional training. 

Content Guidelines

Stories

Auburn Stories are character- and journey-driven stories of Auburn’s extraordinary students, faculty, staff and alumni through written articles, inspiring videos and educational podcasts. 

 

Categories Story Types Possible Platforms
Research & Innovation Student Spotlight Auburn Stories
Outreach & Impact Alumni Profile Unit Sites
Academic Excellence Faculty Profile External Newsletter
Auburn Family Staff Profile
Campus Experience Research
Extension Impact

Only consider submitting stories that are currently shared on your unit’s website or are “homepage worthy” – well told intentional stories that elevate Auburn’s brand and foster beneficial relationships with key audiences, that your unit would consider sharing own its homepage.

Auburn Stories are submitted through Cascade CMS Login which can be found at cascade.auburn.edu. If you want the submitted story to also appear on Auburn Insider, or in Auburn News, please indicate your intentions at time of submission. All content submissions must include a featured image.  

Internal Announcements

Internal Announcements are two to three paragraph employee-focused content submissions that inform, educate, celebrate and engage all Auburn employees.  

Categories Possible Platforms
Academics AU Insider (Internal News Page – Credentialed)
Auburn Family Auburn News (Weekly Digest)
Awards & Recognition
Business Operations
Campus Experience
Campus Safety
Extension
Featured Events
HR & Benefits
Outreach
President's Office
Research

Submissions to Auburn Insider should be timely, short-form content (two to three paragraphs) that help inform, educate and celebrate our faculty and staff and instill pride in our shared Auburn experiences. 

Content appearing on the Auburn Insider webpage does not guarantee inclusion in Auburn News. OCM maintains editorial control for Auburn News and follows a published list of guidelines and best practices for selected content.  

Internal Announcements are submitted through the AU Wire Form found at wire.auburn.edu/submit.php. All content submitted through this form must include a featured image.

News Releases

News releases are traditional press releases intended for media and public relations-focused audiences.  

Categories Possible Platforms
News Release The Newsroom
External Newsletter

Content should include a headline or title that tells the media what the release is about, as well as a summary of key points that answer who, what, when, where and why. Be sure to include date, time, point of contact for more information and links to images and supporting video when possible. 

News releases are submitted through Cascade CMS Login which can be found at cascade.auburn.edu. If you want the submitted content to appear as a News Release in The Newsroom, please indicate your intentions at time of submission. All content submissions must include a featured image.