Social Media
Auburn's social media showcased a range of engaging content in early 2025, from March Madness to Miss America's visit to the Plains, connecting the university community with thrilling events and meaningful highlights. (Hover over the images to learn more.)
Total Q1 followers: 1,082,659
In March alone, we gained 9,548 new followers across our platforms which we attribute to our men's basketball team's journey to the Final Four during March Madness.
The Auburn App delivers real-time campus updates, personalized alerts and class schedules via Canvas, with tailored features for students, faculty, staff and visitors.
Total Q1 screen views: 1.04M
Unique visitors: 32K
The most popular external link in the student persona was AUAccess, with more than 66K clicks. Our students are using the app to support their academics through the tools and resources offered.
A "one-stop digest for all things Auburn," the Orange & Blue Review delivers Auburn Stories and news tailored to each subscribers' interests.
Q1 subscribers: 26,611
In February, we gained over 25,000 new subscribers thanks to the Advancement Marketing team. These new recipients include Auburn alumni and friends.
CTR: 7.2% (national avg = 2.5%)
Open Rate: 65.8%
Top story: Love on the Plains
This Week @ Auburn is the official student newsletter, reaching 38,000 students with campus news, inspiring student stories and can’t-miss events, all in one engaging weekly email.
Working with our faculty and campus communicators, we promote stories that align with the university's strategic plan and reflect our land-grant mission.
Q1 Top five stories:
Auburn scientists: Discovery of new virus in Alabama no cause for alarm
4,492 views
Meet nursing student Abbie Stockard: Miss America 2025!
2,943 views
Want mindfulness? Visit Auburn's 'Zen Den'
2,397 views
Astroworld tragedy survivor heals from trauma through 'Showcase' design
1,932 views
Fueled by curiosity: Auburn engineering student uses Makerspace to design, test jet engine
1,637 views
Mobile views- 60,407 vs. Desktop views- 60,984
Everything Auburn Podcast
Season 2 of Everything Auburn premiered in August 2024. Our mothly episodes reveal the Auburn Creed at work through the stories of our amazing people, places and traditions. Go behind the scenes, live in the moment and learn everything you didn't know about Auburn. Subscribe to Everything Auburn.
Q1 Downloads: 1.6K
YouTube views: 1.8K
Podcast Hub website visits: 7.5K
"Everything Crowned" received the most downloads and YouTube views thanks to Abbie's national recognition, compelling personal story and strong Auburn connection — drawing in both our university audience and the broader public captivated by her recent win.
Content and Media Reach
We partner with faculty and campus communicators to share Auburn's story, with a focus on academic achievements, research, outreach, spirit and impact.
Total Q1 media value: $7 million
Sentiment = 85.32% positive
Highlight from The Conversation:
The Conversation is a news organization that partners with faculty to publish articles, which are shared with major media outlets.
Sentiment = 96.7% positive
Top Media Placement:
Researcher names newly discovered fish species, honoring Cherokee knowledge and advancing conservation (MSN.com, via Phys.org)
Audience reach: 136.5M
Top Mention:
Researchers develop tiny device that could transform food production: 'Urgency for innovative solutions' (Yahoo!Tech, via TCD)
Audience reach: 428.5M
Highlight from The Conversation:
The Conversation is a news organization that partners with faculty to publish articles, which are shared with major media outlets.
Feb. 12: 7,323 reads, 20 publishers
Sentiment = 92% positive
Top Media Placement:
Developing high-performing genetic lines and hybrids for the catfish industry (Cullman Tribune)
Audience reach: 60,000
Top Mention:
Influencers Show Off ‘Shoebox’ Apartment in New York That Is So Small, They Have To Live Out of Suitcases Because There’s No Space for Closets (Yahoo.com)
Audience reach: 428.5M
Highlight from The Conversation:
The Conversation is a news organization that partners with faculty to publish articles, which are shared with major media outlets.
Genomic sequencing reveals previously unknown genes that make microbes resistant to drugs and hard to kill
March 24: 3,899 reads
Auburn Advertising
Q1 Impressions: 955,605
Total: 3,271,960
Q1 Clicks: 574
Total: 3,232
Q1 Impressions: 270,893
Total: 11,596,546
Q1 Clicks: 885
Total: 4,762
Q1 Impressions: 2,390,930
Total: 13,595,068
Q1 Clicks: 482
Total: 5,679
The Strategic Brand Management team oversees the implementation of the Auburn brand across campus.
- Brand review submissions: 292
- Brand support inquiries: 77
